2024/Built for Drool
One designer sets the direction. Everybody else stops waiting.
Under 60 seconds per production-ready ad
Every ad, every resize, every A/B variation went through the one person who knew Photoshop. Five teams, one queue, and a designer spending their week on repeat work instead of design. I pulled the colour theory and layer logic out of Photoshop and put it behind an API, so the designer sets the creative direction once and everyone else generates their own variations from it.
How it works
The bottleneck was never the software. It was that only one person could drive it, so every request for a new size, a new background or a fourth version of the same banner queued behind them. I spent a while working out what a good ad actually obeys: how colours are chosen against a background, how shadows and highlights sit on a product, which layers move and which never do. That became an image-processing API. The designer builds a master template once. Anyone in the company can then feed in new artwork and get a photorealistic, production-ready ad back, correctly sized for wherever it is going. It runs on GPU-backed cloud infrastructure so a batch of fifty does not mean waiting until tomorrow.
Built with
Auto Ad Generator — Project Overview
From one designer's hands
to every team member's fingertips
How we removed the creative bottleneck and gave an entire company the power to produce photorealistic ads — without touching Photoshop.
One designer. Six teams waiting.
Every ad edit — no matter how small — had to pass through a single person. Every request meant delays, back-and-forth, and a bottleneck that couldn't scale.
Every team works independently.
The designer builds a master template once. From then on, any staff member can request a new ad variation — and receive a photorealistic result in under 60 seconds, no design skills required.